Stop guessing. Start pricing like a professional.
How many brand deals have you lost because you didn't know what to ask for? Or worse — how many did you underprice because you had no way to justify a higher number?
LeverTorqueInfluenceLedger is an Excel tool that calculates a defensible, market-based rate for every collaboration — in minutes, by blending five different pricing methods.
Why this tool is different
Most creators price by gut feeling or by copying someone else's rate card. This tool calculates your rate five different ways at once, then blends the results:
CPM Reach Value — what your reach would cost as a media buy
CPE Engagement Value — the value of your actual engagements, weighted by your engagement quality
Production Cost + 50% Margin — your time and hard costs, priced with a healthy margin and adjusted for format complexity
Per-Follower Industry Benchmark — how creators your size are typically priced
Time & Value Hybrid — your production cost with every add-on and your engagement bonus stacked on top
From these five numbers, the tool takes the median — not an average that can be skewed by outliers — as your Blended Base Price. You choose which methods to include (at least 3, ideally an odd number), so you can drop any method that doesn't fit a particular job.
Everything in one file
Calculator — enter your profile, production costs, and add-ons (usage rights, rush delivery, whitelisting, exclusivity, seasonal surge, raw footage, cross-platform reposts, and more). Everything else calculates automatically.
Dashboard — your entire pricing picture at a glance: base price, price with add-ons, total campaign price, all five methods side by side, market position, and engagement quality.
Ready-made client quote — a professional, send-ready proposal template. Fill in your handle, dates, and client details — every price row pulls directly from the calculator.
Market data — built-in 2025/2026 platform CPM/CPE rates, format multipliers, niche premiums, and market price ranges by follower tier, so you can check your number against real benchmarks.
Built-in guardrails
An automatic warning if your five pricing methods diverge by more than 3x, so you catch inconsistent inputs before quoting a client
A break-even production-cost floor, so you never price below what the job actually costs you
Auto-generated Bronze/Silver/Gold package tiers with volume discounts, ready to offer for multi-post deals
A market-position check showing exactly where your price falls within real-world ranges for your platform and follower tier
Who it's for
Content creators and influencers on Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Facebook, and podcasts — from nano and micro creators up through mega-tier accounts.
No more guessing. No more underpricing.
One Excel file. Five pricing methods. One clear, defensible number you can stand behind.
Stop guessing. Start pricing like a professional.
How many brand deals have you lost because you didn't know what to ask for? Or worse — how many did you underprice because you had no way to justify a higher number?
LeverTorqueInfluenceLedger is an Excel tool that calculates a defensible, market-based rate for every collaboration — in minutes, by blending five different pricing methods.
Why this tool is different
Most creators price by gut feeling or by copying someone else's rate card. This tool calculates your rate five different ways at once, then blends the results:
CPM Reach Value — what your reach would cost as a media buy
CPE Engagement Value — the value of your actual engagements, weighted by your engagement quality
Production Cost + 50% Margin — your time and hard costs, priced with a healthy margin and adjusted for format complexity
Per-Follower Industry Benchmark — how creators your size are typically priced
Time & Value Hybrid — your production cost with every add-on and your engagement bonus stacked on top
From these five numbers, the tool takes the median — not an average that can be skewed by outliers — as your Blended Base Price. You choose which methods to include (at least 3, ideally an odd number), so you can drop any method that doesn't fit a particular job.
Everything in one file
Calculator — enter your profile, production costs, and add-ons (usage rights, rush delivery, whitelisting, exclusivity, seasonal surge, raw footage, cross-platform reposts, and more). Everything else calculates automatically.
Dashboard — your entire pricing picture at a glance: base price, price with add-ons, total campaign price, all five methods side by side, market position, and engagement quality.
Ready-made client quote — a professional, send-ready proposal template. Fill in your handle, dates, and client details — every price row pulls directly from the calculator.
Market data — built-in 2025/2026 platform CPM/CPE rates, format multipliers, niche premiums, and market price ranges by follower tier, so you can check your number against real benchmarks.
Built-in guardrails
An automatic warning if your five pricing methods diverge by more than 3x, so you catch inconsistent inputs before quoting a client
A break-even production-cost floor, so you never price below what the job actually costs you
Auto-generated Bronze/Silver/Gold package tiers with volume discounts, ready to offer for multi-post deals
A market-position check showing exactly where your price falls within real-world ranges for your platform and follower tier
Who it's for
Content creators and influencers on Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Facebook, and podcasts — from nano and micro creators up through mega-tier accounts.
No more guessing. No more underpricing.
One Excel file. Five pricing methods. One clear, defensible number you can stand behind.
